We provide a full range of market research services – we design and conduct tailored research at all stages, from the formulation of your idea to assessing a product or a service on an ongoing basis. We are focused on delivering quick and reliable results to help our clients make informed business decisions.
- Social & Opinion
Bloom Research specialises in social and opinion qualitative and quantitative research. Our team has a vast experience in health care policy, economic and social policies, multicountry comparative studies, and elections.
- Business to Business
Bloom provides B2B market research and competitive intelligence services in Malta. We provide an insightful strategic analysis through high quality and sophisticated quantitative and qualitative research techniques. Our services include ‘Market Opportunities Studies and Innovations’ as well as testing new market strategies and Brand Analysis.
- Customised Research Solutions
Each study is tailor-made taking into consideration each client’s personal requirements, so as to generate and attain the most accurate results possible. Whether the case calls for a survey, phone interviews, mystery shopping, an online panel or even consumer panels, we provide our clients with what they need to get the information they require.
- Focus Groups
A focus group is a form of research that delves deep into consumers opinions, beliefs and attitudes towards the research subject be it a product, a service, packaging or even a concept. A group of people are gathered together and with the help of a group leader discuss and brainstorm a subject. Through this in depth research method a large amount of qualitative date can be collected. Focus groups are an effective data collection tool for product development, which a is an important part of business success.
- Online Panels
Online panels are growing in popularity through the innovation of the Internet. Panelists are contacted via e-mail when new surveys come in and are asked to fill them out. This Quantitative Research method is highly sought after by various companies as it is faster and more efficient than classic surveys. The Bloom Online Panel is Malta’s first official online panel.
- Advertising Research
Here at Bloom, we expansively research various adverts and brands to determine consumers’ feelings towards them, as well to understand how effective they are. This kind of information is of immense benefit to an organisation as it can be the driving force behind a drastic improvement in Company Branding, Advertising and Public Awareness.
- Brand Loyalty
Brand Loyalty is a prize to each successful organisation and arises from a good, healthy relationship with the consumer. Here at Bloom, we help you better understand what satisfies your customers while also providing solutions for you to build better rapport and keep Customer Satisfaction on track.
- Employee Satisfaction Research
Research has shown that employee satisfaction is directly related to customer satisfaction. We interview our client’s employees and find out how their work experience is going and how it can be made better. Keeping staff happy keeps customers happy, so it is in the best interests of the owner to keep their employees happy.
- In depth interviews
In-depth interviews are a very useful qualitative data collection technique that can be used for a variety of purposes, including needs assessment, issue identification and strategic planning. In-depth interviews are most appropriate for situations in which our clients require depth of information from relatively few people as opposed to a large number of people.
Media research provides insight on specific advertising media, these can be online and offline media. We investigate which segments of consumers read, listen or watch which media and analyse media usage. Bloom conducts a yearly study about media which tracks usage over time.
- Bloom Omnibus
Omnibus research is a highly cost-effective service offered by Bloom Research, in which common demographic information is shared between all users of the service. In this survey-based analysis, a variety of questions are incorporated into one interview, and clients need only pay for the questions they would like to field.
- Mystery Shopper
Mystery shopping is a good way to see how employees behave when they are left on their own. It is also very good to judge how well a shop is being run. The idea of mystery shopping is that a research company sends a researcher to a clients shop. The researcher is dressed casually and pretends to be a normal customer. While going about a normal shopping experience the researcher analyses the quality of all the aspects of the shop and lists them down. The report of what went on is given to the client so they can aim to better their outlets.